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"an absolute disappointment and a complete waste of money"

"didn’t really change the colour of my hair at all i dye my hair all the time i read reviews n thought i’d give it a go but i’m very disappointed"

"absolutely awful product!"

"my only issue was that the gloves leaked a little resulting in a couple of my finger tips becoming black for a week"

"cheap and nasty hair dye that doesn’t work"

"it's not something ever had a problem with"

"probably the beta black i've ever used managed to get my hair light after dark purple"

"it really wasn't and i ended up with very patchy results after applying 1 bottle"

"don't waste your money"

"waste of money"

"all it did was damage my hair"

"i have been dying my hair since i was 18 years old i'm now on the right side of 30 and until the lockdown caused my favorite color from a certain brand who thinks we're worth it to constantly be out of stock i had to change the brand or have a hair root meltdown!"

"1st picture was a failed attempt at going blonde from dark brown using the cool blonde dye of this same brand"

"i have never had this problem with any other bleaches"

"would not buy again"

"easy to use no horrible smell makes hair soft no horrible dryness only issue was it didn't lift my hair as much as i thought it would but saying that i did have red tinges in my hair so will be my fault i do like schwarzkopf as i normally get the live colour"

"i use medium brown and it leave my hair a lovely dark luxury brown colour the result is darker than medium brown but ignoring what they called the colour i love the result shade it gives me most hair colours when the colour is on your hair feels awful and in desperate need of conditioner with the oil hair breakage serum that you add to the colour even with just the colour on when rubbing it in you can feel your hair feels glossy and lovely and that before the conditioner goes on"

"i've ended up with patchy hair and given i only have a pixie cut that is very surprising!"

"smells awful burns your eyes grainy mixture all in all poison for your hair!"

"product may work well but handled incredibly poorly"

"literally the worst thing i've ever put on my hair supposed to lighten it i already had blonde hair and it still turned it neon orange"

"not only did this product correct all the patchy colours but its left my hair in a beautiful shiny condition"

"i'm now left with chemical burns which are very sore and itchy"

"i am really dissatisfied"

"disliked this dye maybe it was just my hair but the colour it left me with seemed to be quite patchy"

"aside from the easy application i’m seriously disappointed overall"

"the worst product i’ve used!"

"also the smell was pretty terrible but that may just be a property of hair bleach i’m not too experienced in this area"

"would probably be good for light brown etc shades wanting to go lighter but if you're dark brown black don't bother i re dyed my roots dark brown as it looked awful"

"i feel cheated having had to pay for this!"

"son says i’m wasting money at the salon!"

"the seal was non existent and being a chemical if it's out of date the chemical compounds can change and the fact you are risking putting this on your scalp very dangerous"

"i was a little worried when i put this on my hair and it felt dry and grainy but it did a really good job of lightening my hair"

"beware this is not a semi permanent as the listing indicates"

"false advertising !"

"the seal was non existent and being a chemical if it's out of date the chemical compounds can change and the fact you are risking putting this on your scalp very dangerous"

"a little more expensive but not better value sadly"

"lockdown roots were awful and this bleach lifted them all"

"easy to use no horrible smell makes hair soft no horrible dryness only issue was it didn't lift my hair as much as i thought it would but saying that i did have red tinges in my hair so will be my fault i do like schwarzkopf as i normally get the live colour"

"hair feels dryer then it does after using the wella live lighten and pastel"

"we couldnt get the lid off it sealed itself and there was nothing for the dye to come out and was in poor condition so not ordering it again"

"an absolute disappointment and a complete waste of money"

"within 30 minutes of doing the allergy patch test a large blister had appeared on the inside of my elbow"

"very annoyed"

"after evey hair dye i’ve used never went right for me and i thought i’d give this a go as it’s new and has good reviews i was thinking it wouldn’t work but proved me wrong it’s absolutely amazing makes your hair soft shiney and no breakage absolutely love it and love the colour thankyou!"

"and after the treatment hair seem to be softer and stronger"

"i used this on my pre lightened hair it was a faff to use messing about with tubes and sachets i used 2 boxes and the top came out light orange and white in places the rest is a two tone streaky orange colour i wouldnt waste money or time on this again"

"it is an uneven colour but it was applied to uneven colour and it gave me the lift i needed"

"it’s noticeably drier but i did expect that given the ingredients"

"it dried quickly and was flaking off in little flecks"

"now i'm stuck with a very strange shade"

"colour doesnt last very long"

"i used this on my pre lightened hair it was a faff to use messing about with tubes and sachets i used 2 boxes and the top came out light orange and white in places the rest is a two tone streaky orange colour i wouldnt waste money or time on this again"

"ive completely ruined my hair over the years from excessive bleaching and colouring to the point where my hair would turn to "noodle" like consistency every time i bleached it"

"i have used soooo many different brand bleach lighteners on the market over the years and all have the same hair breakage consequence of lifting my natural dark blonde but this stuff amazing!"

"ore like a dark auburn brown i expected it to of been lighter as my hair is light brown and expected caramel and not red tones"

"it barely touched my roots blonde turned into light orange i left it on for 45 min so definitely enough time and i was advised by manufacturer that this would be cool red as it doesn't have any copper toner mixed in it"

"utterly heartbroken & disgusted"

"i suspect it was a manufacturing issue but other than that i would recommend"

"it still gives me a red rash on my skin temporarily and slightly itchy scalp after again only temporarily but from the actual application to the finish its the safest and most effective"

"this version did not leave my hair in as good condition as previous suspect missing elements made the product cheaper to produce but still sold at same price"

"i would honestly have to skip this again due to the reasons stated there’s better options here on amazon"

"it dried quickly and was flaking off in little flecks"

"my hair is very pale blonde and i wanted to go slightly darker but it made no difference whatsoever"

"the instructions are in russian there is no activation serum which is usually supplied in this product have used it for 4 years "

"arrived well over a month late completely damaged"

"ive completely ruined my hair over the years from excessive bleaching and colouring to the point where my hair would turn to "noodle" like consistency every time i bleached it"

"i’ve reordered this product a few times as i like how it dies my hair with good coverage of the white hair the shade and shine"

"i decided to do a diy at home balayage touch up and chose this for the bleach with the promise it wouldnt go yellow"

"product was unusable"

"had to buy a lot of purple shampoo to tone out the brassy tones"

"this was the first time i've dyed my hair at home so was very worried as to the outcome"

"easy to use but wouldnt use agian"

"had two elements missing: 1 small sachet to be added to colour mix and 2 a restructuring conditioner to be used three weeks after colour "

"bought this during the coronavirus epidemic and i was very happy with it"

"i buy this every four to five weeks as it consistently covers any grey re growth and leaves my hair in good condition also you get another follow up conditioner to use to keep the colour maintainted within the box recommend"

"i also bought a brush to do mine which enabled me to evenly spread the product made life so much easier and avoided any patchiness"

"i'm now left with chemical burns which are very sore and itchy"

"i know is full of chemicals but it doesn’t smell as strong as other brands gentle on my scalp and colour lasts for 2 3 months"

"after not being able to go another day lockdown troubles i decided"

"would definitely recommend but be aware that there's only so much it can do and you may end up yellow or ginger not necessarily white blonde"

"i was worried it would come out flat and one dimensional as has been my experience with box dyes in the past but actually the colour result is deep and rich with multiple tones"

"the stupid thing made my hair red not orange blooming red"

"it has damaged my hair"

"left for 30 minutes and the conditioner left my hair frizz free and soft"

"was uncomfortable on the eyes when applying to hair which i assume is the ammonia"

"terrible not happy at all"

"worked fine but darker than expected and conditioner not very good quality"

"really looks my hair years ago when the whites were not there"

"a professional hairdresser recommended me to get a short haircut to get rid of the schwarzkopf colouring"

"i bought this due to the hairdressing issues caused by the pandemic"

"i have been dying my hair since i was 18 years old i'm now on the right side of 30 and until the lockdown caused my favorite color from a certain brand who thinks we're worth it to constantly be out of stock i had to change the brand or have a hair root meltdown!"

"left in for 15 minutes way below instructed times in perfect un damaged hair"

"didn't really leave my hair very shiny or cover all my greys wouldn't buy again "

"it actually arrived a day early in these crazy times when i have packages from other sellers arriving weeks late so i was very impressed"

"you don’t get that horrible chemical smell and funny hair texture"

"i had a terrible tangle even though i used a lot of the conditioner supplied"

"refund issued didn't have to return it"

"the red was more stubborn which is more visible when wet but dry it adds a lot more texture to the hair with a bit of a shadowing effect"

"i had faded a lot out and then used this and i have a natural dark blonde colour no yellowish tones and my hair felt health after using"

"it's been about two months since i dyed my hair with this and it has washed out about 50%"

"i don't even know if it was fake because there was no seal shouldn't be selling on amazon!"

"rather than return which i did once before and cost me too much i have binned this rubbish"

"have never used this before but couldn’t get usual brand"

"i used the lightener which worked normally then applied the coo light blonde a week later and it did the sum total of nothing absolutely no change in hair colour at all"

"the only positive thing i can say is it didn't dry my hair out"

"i opened the box and there was no setting lotion inside"

"i bought this due to the hairdressing issues caused by the pandemic"

"also no gloves in box"

"i then had to purchase some products to bring down the swelling"

"not to mention clumps are falling out"

"where i'd been i'll for weeks and my roots looked like a fuel carriageway running from my front of fringe and scalp right to rear"

"easy to use no horrible smell makes hair soft no horrible dryness only issue was it didn't lift my hair as much as i thought it would but saying that i did have red tinges in my hair so will be my fault i do like schwarzkopf as i normally get the live colour"

"i suspect it might be a fake"

"wasted my money this does not state anywhere on amazon or their website you cannot use if you have percent 30 gray hair"

"i’m fussy with hair dyes and this was the first time using this one i can honestly say i’ll be using this one from now on it’s didn’t burn my scalp or make it itchy and it hasn’t made my scalp dry i didn’t need three bottles which i normally use i only used one and half :"

"i’m fussy with hair dyes and this was the first time using this one i can honestly say i’ll be using this one from now on it’s didn’t burn my scalp or make it itchy and it hasn’t made my scalp dry i didn’t need three bottles which i normally use i only used one and half :"

"i will not buy it again"

"still a nice colour but it's not that permanent"

"this could not even dye my hair after using it carefully"

"been using it for the past years would not change it"

"it actually left my hair in a better condition after dyeing it which is not normally the case"

"the colour last for a very long time"

"after 10 minutes my head started to burn after the recommend time of 25 minutes"

"but word of warning if you order 6 88 intense red they send 6 88 red brown"

"this stuff saved my hair after bleaching twice i applied fanola purple shampoo and then left unwashed for 3 days"

"thank god for this pack xx"

"quite harsh on the surrounding skin really recommend vaseline or something to stop it causing skin damage"

"i used the lightener which worked normally then applied the coo light blonde a week later and it did the sum total of nothing absolutely no change in hair colour at all"

"i tried to lighten my dark blonde hair and saw no results i even left it on twice as long as recommended after seeing no results and was left with not even slight lightening"

"i am honestly so upset about this purchase as it cost me money for my hair to look no different"

"i made a big mess 2 months ago as i decided to bleach my hair "

"colour doesnt last very long"

"won't ever again"

"was uncomfortable on the eyes when applying to hair which i assume is the ammonia"

"deffos wouldn’t suggest it!"

"its soft and fluffy ive lost no hair"

"this is a nice hair dye but be warned it will dye your hair jet black"

"top marks from me!"

"standard dye application just didn't lighten very much"

"i had faded a lot out and then used this and i have a natural dark blonde colour no yellowish tones and my hair felt health after using"

"i wanted to give my hair a break from bleaching so closer to my natural colour"

"its been 3 4 weeks and i still see no grey coming through yet so i'm very happy its kept its rich colour and not faded like some do and i still have the sachet of repair reviver treatment it says to use around 3 weeks after dye but i haven't needed to use it yet"

"probably the beta black i've ever used managed to get my hair light after dark purple"

"its been about 6 weeks and seemingly no fading or anything and after a couple of washes no dye coming out in the shower or on towels which is nice"

"smells awful burns your eyes grainy mixture all in all poison for your hair!"

"this product burned my whole scalp"

"purple hair to blonde in 20 mins with no toner!"

"i was worried it would come out flat and one dimensional as has been my experience with box dyes in the past but actually the colour result is deep and rich with multiple tones"

"unfortunately it was very itchy after to the point that my scalp was wounded"

"did not cover my greys"

"i was a little worried when i put this on my hair and it felt dry and grainy but it did a really good job of lightening my hair"

"grey's came back after a week of use disappointing"

"cheap and nasty hair dye that doesn’t work"

"i’m fussy with hair dyes and this was the first time using this one i can honestly say i’ll be using this one from now on it’s didn’t burn my scalp or make it itchy and it hasn’t made my scalp dry i didn’t need three bottles which i normally use i only used one and half :"

"this made my hair yellow!"

"this stuff saved my hair after bleaching twice i applied fanola purple shampoo and then left unwashed for 3 days"

"if you’re desperate this of course is better then the ominous bags of bleach and peroxide that are sold on amazon maybe a few purple shampoo masks are needed"

"this hair dye didn’t turn up it came in a box with no english writing was a different language was ment to be blond and turned my step daughters hair ginger not blonde"

"good dark brown colour not too dark black or unatural looking like some other brands"

"product box arrived broken liquid spilled out"

"it’s very very yellow and i tried to tone it with two different purple shampoos which made no difference"

"excellent results couldnt have asked for better"

"had to clean my carpet near the door because it was just that messy"

"i applied this to already bleached hair with some slightly darker patches to even it out and it did literally nothing"

"not to mention the smell was horrible"

"within 30 minutes of doing the allergy patch test a large blister had appeared on the inside of my elbow"

"i’m stuck with a weird brown colour and i am too scared to bleach it again so i’m stuck with it"

"do not buy lost all my hair!"

"excellent results couldnt have asked for better"

"i was careful to follow instructions and timings but was left with very dark brown hair but at least it’s got rid of my grey roots but i wouldn’t want to use this again"

"also the smell was pretty terrible but that may just be a property of hair bleach i’m not too experienced in this area"

"my hair was a light to mid ash blonde this did nothing only turned it brassy need purple shampoo to sort it out🤬"

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"

"this product is absolutely awful and i would avoid"

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"

"bought this product was ment be rose red but it was dark purple there no way of changing it or returning it so waste of £20 brilliant !"

"it was very patchy"

"don't waste your money"

"use this all the time it’s vibrant and doesn’t damage my hair💜"

"unfortunately as many blue hair dye users know this colour won't come out easy and i will most likely have to dye my hair green in order to even out the colour dye it black or bleach it again multiple times in order to use another brand to fix this problem"

"i've been dying my hair for years i've gone loads of colours but this denim blue is by far my favourite"

"i used the ebony dye expecting it to dye my hair a black or at least very dark brown and it came out very dark purple and turned my roots green"

"would not buy again"

"rather disappointed"

"terrible waste of money"

"put this on top of bleach blonde hair and after just 2 washes it went really patchy!"

"awful stuff"

"thought i'd try directions and honestly it was the worst mistake"

"bloody awful!"

"must bleach before dying"

"absolutely terrible!"

"extremely dissatisfied"

"meant to be a nice lilac colour and used 4 tubs on my hair and my hair was left looking in this state total embarrassment!"

"super disappointed"

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"

"it rinses out quite clear compared to the magenta version of the same brand which makes a mess in your bath but the colour lasts quite a while"

"came out very dull barely a blue tint"

"i have different variations on pink but the majority of my hair is quite pale and you can’t really tell that it’s pink"

"the shower tiles now have permanent faded purple drip stains"

"now i'm soooooo miserable its heart breaking"

"it fades quickly"

"i am aware this was the last in stock at the time of purchase and am wondering if it was already broken before they even dispatched it!"

"another tip to longevity of colour is to wash your hair in baby shampoo in tepid water no more than 30c"

"i use it to keep the vibrancy of the colour between dying again with permanent colour"

"only reason i have given this a 2 star sorry"

"dosent damage the hair"

"it still needs touching up but that's totally on me my bad dying skills not the quality of the colour"

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"

"i've washed my hair once since and the color has washed out a little but nothing significant"

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"

"product arrived bang on time considering the circumstances i was expecting a delay but that didn't happen"

"for guys with a really tight haircut on the side like me the short hairs will go much pinker than the rest of your hair if you're not careful so after 7 minutes i wiped it off the sides of my head allowing the top of my head to develop for longer"

"this product is absolutely awful and i would avoid"

"very hard to remove those stains from ceramic"

"not at all messy and no nasty smell"

"this is only a minor inconvenience though"

"washed off and litreally washed off"

"the only downside is the size shape of the pots as they’re too narrow for a dying brush so you have to decant it into a bowl"

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "

"due to it being semi permanent it does wash out quickly especially if you use product and heat on your hair and dye does have a tendancy to rub off on pillows"

"i would have left zero stars if i could!"

"only use on colour treated hair it doesn't take on virgin hair at all!"

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"

"where the colour has actually come out is very patchy and looks awful"

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"

"if your hair is pure white from bleaching it it will be more blue then silver"

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"

"i bought neon blue packet says neon blue tubes say neon blue"

"it loses intensity after 4 5 washes but the effect is quite nice as it ends up being a light green ish shade"

"so now my money has been wasted on a defected item"

"my hair was red on top of bleached hair previously but a slightly washed out more orange tone of red this is more pinker deep red"

"i have also tried the purples which look fab but wasn't for me it didn't go down too well when removing so i now know to stay away from cold colours but maybe that's because i am naturally ginger?"

"and dark tulip over xxl live purple"

"blonde with copper dark strawberry and light and some greys coming through"

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"

"would not recommend as the dye didn't even stick to my hair and just wasted our time and money"

"it does last a while mine lasted over a month and it does stain your hair!"

"disappointed about this after so many good reviews i thought this would give me a nice dark silver colour"

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"

"like with other non ammonia non permanent dyes you have to leave it on a lot longer than it says unless you have very light coloured hair so i’d recommend putting it on for at least a couple of hours"

"washed out quickly"

"another go at it and my hair will have a very heavy hint of silver"

"it looks nothing like the picture they advertise with the product"

"this product has left it feeling dry and the colour fades after one wash"

"i would definitely not recommend"

"of course they stain!"

"just for reference i only washed my hair in lukewarm water and used l’oréal colour protect shampoo which i used before when i had blue hair which i had done in a salon and the shampoo was fine with my other hair colour brand"

"wait a minimum of 2 days before washing after dying dry shampoo is your friend "

"i also got some all over my neck forehead and hands again whoops but with a quick facial exfoliator it was off and no stains!"

"i've washed my hair once since and the color has washed out a little but nothing significant"

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "

"fast delivery and i’ve got plenty under the sink for when it starts to fade"

"the dye does not smell is cruelty free"

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"

"it was getting pretty expensive"

"5 weeks this bright too and the pastel colour after isn’t a dirty green either ☺️"

"i read the reviews and was torn but thought i would try it anyway"

"just make sure you are careful during the application process and cover areas you don't want dyed with vaseline as it is quiet hard to remove the dye from your skin"

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"

"dont waste your money or do as some suggest and go to poundland to get it n try it at their cost"

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "

"i mix this with conditioner and use it as a white toner the purple eliminates yellow in my hair cause its opposite its good for that except it does come out with light purple streaks in sometimes but i don't really mind :p"

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"

"because my original blonde was different shades & unevenly applied through lack of skill so the blue has turned out in different shades"

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"

"item came completely damaged and leaking everywhere!"

"very poor quality and not worth the money"

"looks ridiculous!"

"i like that this dye doesn't have bleach in it so it doesn't destroy my curly hair or change the texture in any way"

"the latter is more effective and it took two weeks of washing it everyday shampooing it twice each time for it to fade even then it was still a nice light pink colour"

"easy to apply however went streaky 1st time so had to try again and worked better 2nd time round!"

"so the first photo was my hair before second when my hair was bleached all over third is directions rubine over all my hair and it covered so even and i'm happy with the results!"

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"

"my expectations were already low as my hair was strawberry blonde so didn’t expect the full pastel effect to work on me"

"would not recommend it !"

"didn’t lighten the hair first as yellow and blue make green but still didn’t come out blue but there was a change in colour"

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"

"i lot of colour washes out when you rinse so don't worry about that"

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"

"i did not have any dislikes"

"you don't get much product and it's not very pigmented colour was gone in 1 wash"

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"

"so i understand my hair is uneven with tones but"

"she was very sad when she saw that her hair was not dyed"

"load of rubbish"

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"

"unless you want to stain your hands bright pink for the rest of eternity wear gloves"

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"

"i applied as per the instructions the first time and there was barely any take so the second time i applied to dry hair that had just been washed and it turned out perfectly on the blonde sections of my hair"

"i havnt washed it yet so not sure on longevity just yet"

"it's consistency doesn't lend itself to absorbing effectively with the hair the dye stains skin unlike anything i have seen before i had to resort to a mixture of water bleach and nail varnish remover to get it to a mild staining"

"everytime i washed my hair the water would run pure deep pink which gave me palpitations every time it rained outside"

"i slapped it on carefully with a tinting brush and let it sit"

"truly horrendous"

"no reply to email"

"first thing no gloves no brush just tubs"

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"

"didnt last very long as definitely did not look like a bright lilac as pictured"

"didn't take aswell as i'd hoped alot of it came out on rinsing after having the product on so it's patchy but i'll reapply and see how it goes"

"don't last very long but no dyes like this do i have used probably every dye out there!"

"would not recommend at all"

"it's a very easy to use colour but there were no gloves and the colour did not last"

"having to redo as it’s so patchy"

"the colour was supposed to be fire"

"tried on my natural grey hair but it doesn't work at all"

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"

"had faded blue hair didn't look any different!"

"not necessarily a bad thing if that's what you're looking for but in my case this unfortunately wasn't what i wanted"

"have used various red eyes before but this is very disappointing"

"great and non harmful to hair!"

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"

"i have to fade mine before going back to work so i washed it everyday use head and shoulders or washing up liquid to help fade it"

"colours are bright and do not fade as quickly as others!"

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"

"my roots are ash blonde naturally and did not take up the color though i wasn't expecting them too"

"but it was worth it and now back to my blonde hair after putting a red shampoo on!"

"however lots of old towels are needed and it does get everywhere"

"i kept the colour on for about 25 minutes i fully recommend the advice that you need gloves old towels and some bleach to clean up the bathroom afterwards"

"i find it easiest to buy all black bedding don't worry though it all comes out in the wash this is a particular relief when you tell hotel staff when you are checking out"

"came out very dull barely a blue tint"

"i'm currently unsure how much it will dull down as i've only just dyed it and its not had another wash yet"

"iv been using directions for 3 years in between iv made the mistake of using different brands of colour bomb & iv always regretted it!"

"the colour and dye just washed straight out"

"i bought 4 together and 2 was smashed with hair dye everywhere!"

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"

"you don't get much product and it's not very pigmented colour was gone in 1 wash"

"i want it green so so badly"

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"

"i've never had this problem with direction's before i wont be buying this particular shade again :"

"i've never had this problem with direction's before i wont be buying this particular shade again :"

"left absolutely no colour on blonde hair"

"it will leave some of your hair blue purple so dont expect miracles"

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"

"not enough pigment and doesn’t wash out nicely!"

"this is the process i follow: wash hair ideally with a non silicone shampoo and do not apply any conditioner serum or product"

"also to mention i had bleached my hair twice prior to putting the colour on so it should have stuck to it no bother not went all patchy and only colouring parts"

"this does dye your hair and is not just a toner but your hair needs to be very very light first"

"totally different shade than on the picture more blue than anything still nice but not quite what i expected"

"packaging could do with some more protection as both pots were on the same side of the box the amount of dye left in them after their battering was under half a pot so unable to dye my hair as planned"

"no good on a holiday if you swim a lot though"

"what a waste"

"it has some serious issues with water"

"my daughter is very light blonde and it just hasn’t taken"

"sooo sooo bad!"

"it may suit some people but i really didn't like it"

"also when you wash your hair you are constantly losing a lot of colour"

"full marks for value for money"

"the missus seemed pleased"

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"

"i read the reviews and went against them which i now wish i hadnt done"

"i was advised not to bleach first"

"slight strawberry blonde tint in some lights but nothing more"

"we have now spent almost 2 weeks with washing hair morning and evening trying to remove the dye but no luck"

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"

"i even lightened hair more blonde so a pastel shade would take but its so faint if at all in places"

"i have removed pink before but 4 colour removers later several ash colours unred colour remover vitamin c masks nothing removes this!"

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "

"it didn’t do much to my thoroughly bleached hair other than a very small patch of pink on one side of my fringe which to be fair was a lovely colour for about a day or two but came straight out in the wash "

"i now have orange roots and illumious yellow lengths"

"really happy with the vibrancy and even cover it gave over my patchy bleach job!"

"did absolutely nothing!"

"however the result is clearly not blue but very bright purple im guessing its plum "